Bold, Meaningful, Affordable Graphic Design & Video Editing
Hi, I’m Dan Crandall.
I have been a Graphic Designer for over 20 years, and a video editor for over a decade. I started out designing posters and CD cover art for bands in Austin, TX in the 1990s. Later I graduated to designing brochures and print layout projects as a staff designer at an Austin marketing firm. Since then I have designed graphics for websites, social media, logos and branding elements, print-on-demand (POD) products, eBooks, white papers and much more. I've edited videos for marketing assets, social media, group presentations, music videos, and more. And yep, I still create plenty of posters and graphics for musicians.
I love the challenge of creating designs that deliver a potent message. My work is informed by a strong background in digital marketing and my fascination with art in culture and advertising. While design goals have become ever more interesting over the years, one thing has remained the same: my job as your designer is to ask the right questions, understand your needs, and deliver work that exceeds your expectations.
Why Are My Fees So Low?
I am a "one-man-band" with nearly zero overhead. I have almost none of the expenses of traditional design firms. Moreover, gig sites like UpWork take as much as 20% in fees, so you end up paying more for a less experienced designer. I can charge substantially less than traditional design firms yet still make a fair wage for myself. Which means you don't have to choose between paying bloated fees or settling for shoddy, inconsistent work. I call that a win-win!
I Deliver Quality, Affordable Work By Keeping My Client List Small
Does that seem like a contradiction? It actually makes a lot of sense. I prefer to work with a small pool of clients. I keep them happy, and they keep coming back. This allows me to spend more time designing and less time chasing new client leads. My clients tend to be small to medium sized businesses, bloggers, musicians, writers, eCommerce sites, content creators, marketing firms, entrepreneurs, etc.
If you've come to this page through my ads or marketing, it means I'm actively looking to add clients. If you've found me through a referral or search, don't hesitate to contact me. Depending on the nature and frequency of your projects, I may very well be able to accommodate you.
What about a "one-off" project? Hit me up and lets get you on the schedule. I'll make sure you're so pleased with the result you'll spread the word.
What kind of work do I do?
Here's a quick list to give you an idea work I regularly do. Continue on to view a collection of examples in my portfolio.
Lead magnets and marketing assets ◉ Short video editing (>15 min) for creative, educational, marketing, etc. ◉ Posters & Handbills ◉ Crisp headers, website graphics and photos ◉ Event graphics ◉ Branding pack elements like business cards, letterhead, etc. ◉ Social media graphics & content ◉ Electronic Press Kits (EPK) ◉ Eye catching logos ◉ Clean, professional email templates ◉ Ebooks - including cover design and full interior layout in any publisher format ◉ PDFs for print or fully interactive and clickable for digital distribution ◉ Attractive infographics and sales "one-sheets" ◉ Original photography and photo editing ◉ Creative graphics for print-on-demand products (t-shirts, mugs, pillows, etc.) ◉ Source, format and modify stock photography & video
Scroll down to see detailed examples from my portfolio!
This collection starts with recent projects, and transitions to categories as you scroll down. As you'll see, I work hard to understand my client's needs and adapt to fit their goals, voice, and style.
Land Of Bands Marketing Assets - Ongoing
I've been working with Land Of Bands, a Colorado music booking agency, for some time now. They're one of my best clients and their projects are creative and fun. As a musician myself, I love creating eye catching graphics that help spread the word and land more gigs. I've done everything from stage plots to Electronic Press Kits (EPK), to web sites for Land Of Bands artists. It's a pleasure and an honor to put my creativity to work for these hard working folks.
Community Outreach Project For Doctoral Program - July 2020
I built a website and edited video interviews for a team presentation by students in the Texas State University PHD program for Educational Leadership. This project started as an interactive PDF, but we quickly realized that it needed something more. Through discussion with my clients I understood that they needed something similar to a power point presentation, but that also functions as a model for a theoretical community outreach site. The project included video interviews with community members captured via Zoom and phone. These were to be edited down to around three minutes.
The design goal was to create a clean, unobtrusive site that would be easy, and un-confusing to navigate during their live 2 hour presentation. It needed to be fast loading with flawless navigation - and hosting and streaming needed to be as inexpensive as possible. I chose the Wix platform for the website and YouTube for video hosting. I designed a sequential approach to navigation in a clean, academic style. I edited the videos employing a minimalist "documentary" style that keeps the focus on the subjects, replacing the interviewer with clean sans serif text and fade transitions (see excerpt clip bellow.)
The team's project was a success, and they received a lot of awesome feedback - including "that was the definition of a perfect presentation!" I had a lot of fun working with this group of brilliant thinkers, and it felt good to help them achieve a successful result.
Website & Social Media Graphics
A prospective customer's first impression of your website header and graphics instantly determines how seriously they take your business. Obviously you want to look a crisp and professional as possible. The same goes for your social media graphics. When they look well done and deftly represent the story you're trying to tell, people will feel comfortable engaging with your brand and taking the actions you present them.
The headers and graphics bellow were created from a combination of stock photos, original photography and well matched fonts. Images and graphics should enhance the site content. A well chosen stock image can amplify the text and emphasize feelings like humor, sympathy, elegance, and community. In each of these examples I chose images, fonts and graphics that serve the content and style of the organization.
PDFs For All Occasions
The PDF is has long been the currency of marketing and information. They are used both for generating high quality prints and as interactive digital brochures with clickable links, embedded videos and other engaging content. A well crafted PDF can be an indispensable part of the education stage in your marketing funnels. They can also be a "one stop" doc for disseminating a collection of related information and links. White papers and marketing lead magnets are also common. The applications are endless for businesses, educators, marketers, non-profits, churches, artists and musicians, service organizations...
The examples bellow represent both print and interactive digital PDFs for a variety of applications: printed fliers, electronic press kit (EPK), interactive infographics, and white papers. Another popular use of the PDF is for distributing eBooks. I'll be addressing those specifically in the next section.
eBook Design & Layout
The eBook is an incredibly versatile and popular format. Obviously they're a great way for authors to distribute their work via popular formats like Kindle, ePub and PDF. But, businesses and organizations use eBooks as assets to educate and provide value for their clients and potential customers.
Some great examples are: converting blog posts into an authoritative guide or "how-to" for use as a lead magnet to incentivize email list sign-ups, publishing a white paper to establish yourself as an expert on some facet of your industry, creating an informative guide for a niche related to your business, or writing a cookbook.
The sauerkraut cookbook project highlighted bellow was created from a series of blog posts. We cleaned and organized the text and expanded with additional content. We wanted it to have a clean, fun look with great photo, a comprehensive table of contents and a references section. We also bundled it with membership in a private Facebook group where Sauerkraut enthusiasts can connect, trade recipes and troubleshoot. I designed the cover, shot and edited many of the photos, created the layout, worked with the authors to develop the structure, created matching social media graphics, and consulted on marketing.
Print-On-Demand Product Graphics
Print-on-demand (aka POD) products have been around for quite a while, but in the last several years the array of items you can print has has become really exciting.
Beyond the standard mugs, t-shirts, and mousepads, you can print your custom graphics on hoodies, wall canvasses, a huge array of garments including "all-over-print" items like leggings and aprons, hats (both printed and embroidered), phone cases, shower curtains, journals, postcards, wall canvases, shoes, bags, jewelry... the list grows everyday.
You can use POD products for contests & giveaways, uniforms, branded merchandise, holiday gifts... you name it. People build entire businesses just around selling POD products. I've been designing for POD platforms since they first came on the scene, creating graphics for clients as well as my own products. The photos bellow highlight a number of recent examples.
Logos & Branding
I create eye catching, meaningful logos and branding elements to make everything from your letterhead to your website pop. I can modify your existing logo, or design a new one from scratch. I have created branding elements for a wide variety of businesses: medical practices, eCommerce sites, dance studios, blogs, musicians, you name it. I have studied (some would say obsessed upon) logo design for many years. A great logo should be immediately readable, eye catching, and should convey in an instant the essential qualities of your business.
The logos bellow represent a variety of organizations ranging from businesses to blogs. In each case the graphics are clear, relevant and convey a clear message about the personality of the organization they represent.